Wix website migration

Maskell Growers

A Bluehost-to-Wix migration that combined a refreshed presentation with clearer navigation and manageable content.

Industry: Agriculture and horticulture
Platform: Wix
Engagement: Hosting migration, redesign and content reorganization

Maskell Growers needed to move an existing website from Bluehost into Wix, where related company websites were already being managed. The work was an opportunity to improve the site rather than reproduce its previous limitations.

01The rebuilt homepage combines primary navigation, visual product context and direct next steps.

02Structured sections give important products and supporting information a consistent presentation.

03Supporting content was incorporated into the site structure instead of being left as disconnected pages.

01 / THE SITUATION

What needed to change.

The migration needed to preserve useful business information while improving visual presentation, page organization, visitor paths and the way future content would be maintained.

02 / THE WORK

What we were responsible for.

The website was recreated in Wix with revised design elements, new imagery, reorganized navigation, stronger calls to action, on-page and off-page SEO work, galleries and video support. Responsive behavior was reviewed as part of the new implementation.

03 / THE RESULT

What the new approach made possible.

The business gained a more coherent, mobile-ready website on the platform used for its related properties, with a clearer structure for ongoing content updates.

04 / KEY DECISIONS

The thinking behind the implementation.

Use migration as a redesign point

Pages were reviewed and reorganized instead of copying the Bluehost site screen by screen.

Unify the management environment

Wix aligned the site with other properties the client already maintained on the platform.

Clarify visitor paths

Navigation, imagery and calls to action were revised around how different audiences evaluated the grower’s services.

Prepare for richer content

Gallery and video support created a more useful way to present products, facilities and practical information.

WixPlatform migrationResponsive designSEONavigation planningGalleriesVideo content

NEXT STEP

Need a related capability?

Bring the business problem, existing system and intended users. We will help identify the smallest sensible next step.

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